'Every company has to be creative these days as to where they source talent,' Nam said, acknowledging the heightened competitive job market. Picsart has been recruiting from other marketers like Google and Lyft - last year the company poached Lyft's creative lead Shachar Aylon as executive creative director.Įlsewhere, Picsart has looked to hire from ad agencies, which have been struggling to retain talent as ad professionals increasingly are fleeing for job opportunities in other spaces and industries. Nam said the company is looking to expand its internal brand marketing team - a division she said was essentially nonexistent a year ago. The New York office houses close to 20 people and Picsart said it expects to grow to 100 employees there by next year.

The company opened a hub in New York about three months ago as well as new offices in other locations including Barcelona, Spain Bangalore, India and in Romania. Picsart has grown its number of global offices from four to 12 over the past year. Tammy Nam, Picsart chief operating and marketing officer, told Insider the company expects to grow from 850 employees to about 1,200 by next year.

The round, led by SoftBank Vision Fund 2, valued the company at north of $1 billion, Reuters reported.

The expansion comes on the heels of the company recently raising $130 million in funding. Picsart, the San Francisco-based photo and video editing app used primarily by influencers and creators, is on a hiring spree and planning a big marketing push as it looks to better position itself to take on Adobe's Photoshop. Picsart is investing more in external marketing to go after Adobe's professional user base.The video and photo editing app loved by Gen Z also plans to beef up its internal branding team.

Picsart looks to staff up to 1,200 employees, from 850 currently.

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